Brand Architecture is a system that organizes brands, products and services to help an audience access and relate to a brand. A successful Brand Architecture enables consumers to form opinions and preferences for an entire family of brands by interacting or learning about only one brand in that family.

An established Brand Architecture is an important guide for brand extensions, sub-brands and development of new products. It will also provide a road map for Brand Identity development and design, and remind consumers of the value proposition for the entire brand family. It also provides the maximum brand value by fully leveraging both corporate and sub brands.

In today’s world, when markets are saturated and it is increasingly difficult to tell one product or service from another based on quality and inherent features alone, branding is the most effective tool companies can use as they seek to fight off intense competition from their rivals. The branding agency Depot confirms this on a day-to-day basis by creating brands that are leaders in their fields.

Branding is a complex process involving the creation of a unique brand image which is perceived as an integrated whole, and which attracts consumers’ attention, prompting them to purchase a particular product or service.

Brand design is the identity of a company; this word is expressed as a whole very complex concept that encompasses several categories of the advertising industry.

Brand design contains in itself all the processes listed above to determine the corporate identity, and it will also consist of a whole series of accessories required by a company for their visual communication: paper, packaging, brochures, flyers, business accessories for customers and employees.

Consistency: Without consistency, a business will struggle to survive.

Adone will be able to guide you in the creation of your new logo or redesign of the old corporate brand.

To begin the development of your brand's strategy you must have an understanding of these four marketing components:

Primary Target Customer and/or Client

Competition

Unique Selling Proposition

By identifying these components of your marketing plan you have the basis for crafting your brand strategy. An effective branding process creates a unique identity that differentiates you from the competition. That is why it's often deemed as the heart of a competitive strategy.

The traditional retail industry and associated business models have gone through a significant phase of disruption. The rapid emergence of e-commerce and the evolution of social media platforms as digital shop fronts continue to shake up the industry.

Amidst all this change, retail branding has also acquired a new meaning. Three broad factors have redefined the concept and principles of retail branding – emergence of online as a significantly influential channel (both in terms of generating awareness and revenue earning capabilities), branded experiences acquiring more importance than brands and the blurring of the physical and digital world in the brand funnel journey.

Brand awareness is a marketing term that describes the degree of consumer recognition of a product by its name. Creating brand awareness is a key step in promoting a new product or reviving an older brand. Ideally, awareness of the brand may include the qualities that distinguish the product from its competition.

How Brand Awareness Works

Products and services that maintain a high level of brand awareness are likely to generate more sales. Consumers confronted with choices are simply more likely to buy a name brand product than an unfamiliar one.